Hi there, thanks for reading my about page!
My career began with a strong engineering foundation at Motorola, where I led process optimization projects and demonstrated my commitment to inclusive innovation by designing accessibility solutions for employees.
This early experience in data-driven problem-solving and inclusive design would become hallmarks of my leadership approach.
Technical Excellence in Construction
Transitioning into the construction industry, I spent nearly a decade at Nichiha USA as Technical Manager, where I made my mark by designing a key product component that expanded market reach to high-rise construction.
My work driving 22% market penetration growth and training thousands of installers established me as both a technical expert and skilled educator.
Strategic Sales Leadership
Building on this expertise, I advanced to Facades Sales and Technical Manager at Porcelanosa USA, where I delivered 80% year-over-year sales growth while leading teams across the West Coast.
My unique combination of technical knowledge and strategic sales execution proved powerful in expanding market presence.
At Fireclay Tile, I tripled commercial sales in Los Angeles from $1M to $3M in just 18 months, with my strategic initiatives continuing to drive growth even after my departure, reaching $4M the following year.
Entrepreneurship & Thought Leadership
Parallel to my corporate success, I became an entrepreneur and thought leader. I co-created and hosted the Build Perspectives podcast, exploring dialectical thinking in business and leadership.
I also founded Job Site Secrets, an online course that helps building materials sales professionals dramatically improve their performance through strategic job site engagement.
Current Landscape
Today, as Vice President of the Rainscreen Division at Sto Corp., I have achieved my most dramatic turnaround yet—transforming contribution margins from -22% to 75% in nine months while driving 125% year-over-year sales growth.
My marketing strategies have delivered 100x lead generation growth, and I continue to build and lead high-performing cross-functional teams.
Mentoring Future Leaders
Throughout my journey, I have remained committed to mentoring the next generation of industry leaders, believing deeply in opening doors and paving the way for others to succeed in shaping the future of construction.
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The End
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