Articles
Articles by Carolina Baffigo.
-
6 AI Tools in 1 Day, No Developer
This past Tuesday I walked into a room and understood why the format worked before…
Read → -
The New Edge Isn’t Coding. It’s Domain Mastery.
And that is good news! I detested programming in college (what we called it back…
Read → -
This Construction Safety Event Saved Lives
I am convinced this event saved an untold number of lives. I am humbled at…
Read → -
When Your Moat Becomes a Trap: What Nearly Two Decades in Building Products Taught Me About the Advantages that Quietly Become Liabilities
Every building product company I've worked for and with wanted the same thing. A moat.…
Read → -
The Stakeholder Most BPM Sales Teams Underestimate
There's one stakeholder most BPM sales teams underestimate. And it's the only one that can…
Read → -
Commanding the Room: Five Women Rewriting What a “Man’s World” Looks Like
Originally published on my LinkedIn on March 8, 2026. When my daughter, Kika Drake ,…
Read → -
When AI Cuts Jobs But We Still Need to Build
We're laying off 40% of our workforce and trading up "for intelligence tools." What happens…
Read → -
Coherence: The Free Leverage That Removes Friction From Growth
Coherence. If you need a word of the year to grow faster, skip the trite…
Read → -
Free Strategy Sessions: Unlock Revenue Growth
Most building products sales teams don’t lose deals because of price. They lose them because…
Read → -
What Real Leadership Looks Like Beyond the Generic Advice
I was 24 when my boss gave me a project I had absolutely no idea…
Read → -
How Subs Get Blindsided: Contract Risk & Jobsite Secrets (with attorney Megan Shapiro)
I had a great time with Megan Shapiro on the Build Perspective Podcast talking Construction…
Read → -
Speed to Cash: Why Job Sites Beat Offices Every Time
“Speed to Cash” was the phrase of the day for this latest episode of Build…
Read → -
How a Sales Representative Made $215K With No Fancy System
$215,870. This was sent to me today and I needed to share. $215,870 is what…
Read → -
Why Project Fluency Matters
The gap between a good building products sales rep and a great one is not…
Read → -
The Scariest Email in Sales
“Can you explain how you are going to close an additional $200K in Q4, when…
Read → -
Reshoring vs. Global Manufacturing: A Clear-Cut Answer
Remember Long Beach in 2021? I certainly do. 97 ships sitting idle in the harbor,…
Read → -
Are You Stuck in an Echo Chamber?
We often get stuck in our own ecosystem. We specify the same products and call…
Read → -
Data Center Blind Spots
In late 2023, a wave of data center projects began to flood the industry's pipeline.…
Read → -
Your Invisible Profit Killer
What if 3mm is the only thing standing between a loss leader and a wildly…
Read → -
AI Job Site Referee: The Future of Construction Conflict Resolution
What if construction conflicts could be resolved as smoothly as modern co-parenting disputes? A new…
Read → -
Construction's Electric Revolution Just Hit Germany
The construction industry just witnessed its Tesla moment. In Erlangen, Germany, Volvo, Siemens, and Metzner…
Read → -
Hurricane Andrew: The Storm That Built Modern Safety Standards
33 years ago today, I was a 17-year-old kid watching windows "leak" water through solid…
Read → -
How to Handle Job Cuts Honestly
Silicon Valley loves to rebrand harsh realities with softer language. We "sunset" ideas, projects, and…
Read → -
From Technical to Sales: A Lesson in Professional Kindness
Moving from technical roles into sales brought unexpected challenges, but one person's kindness made all…
Read →