What I’m Up To Now
Welcome to my now page. Think of it as a living update on what I’m doing right now.
Last updated February 2026.
Table of Contents
Project Fluent and Profit Arc
I spent 18 years going from mechanical engineer to process engineer at Motorola to technical manager to sales rep to the #1 commercial rep at my company to VP of a business unit I turned around from $166K to $3.4M in sales. Every role taught me something about what works in the field versus what looks good on paper. That experience became Project Fluent, my field-first sales system for building products teams, and Profit Arc, my structured innovation framework for business unit leaders.
Right now, I’m running free strategy sessions for sales VPs and directors whose teams are working hard but struggling to operate fluently inside construction. The pattern I keep seeing is capable reps who don’t know what to look for, who to call, or what actually matters on a job site. That gap between a good rep and a great one is not about talent. It’s about fluency.
Build Perspectives Podcast
I’ve been putting a lot of energy into the Build Perspectives Podcast. Recent episodes have covered everything from why job sites beat offices for speed to cash to contract risk and jobsite secrets with construction attorney Megan Shapiro. I also had a great conversation with Tim Seims about what real leadership looks like beyond the generic LinkedIn advice. We call those surface-level posts “LinkedIn Oatmeal.” You know the ones.
Thinking and Writing
I’ve been thinking a lot about coherence lately. Not the motivational poster version, but the operational kind. Teams rowing in opposite directions, departments siloed, remote work isolating people. Incoherence is an invisible tax on growth, and most companies don’t see it until it’s too late. I also wrote about reshoring versus global manufacturing in building products. The short version: reshoring is not cheaper, but if your differentiator is reliability and not price, it might be the right bet.
I’m a Cuban-born immigrant, a Georgia Tech engineer, a single mom who put three kids through college, and someone who has stood in muddy job sites and fought for resources in boardrooms. I still learn something new every day in this industry, and I plan to keep sharing what I know through my newsletter, Site Lines.
If you want to read more, check out my blog.