Work
With Me
I help building products companies close the gap from spec to scale, and I teach their sales teams how to win in the field, where deals actually close.
Most building products don't fail because they're bad. They fail in the handoff between the architect and the GC, the GC and the installer, the installer and the inspector. That gap is where I work.
I've stood at every link in that chain: product designer, certifier, trainer, field support, sales rep, and executive. That's why I can map it, and that's why I can teach it.
Three Ways to Work Together
Most engagements start in one of these three places.
Fractional VP of Sales & Profit Arc
For manufacturers and startups ready to build (or rebuild) the operational engine that gets their product specified, installed, and reordered.
Most teams have plenty of people who can do the work. What they're missing is someone who's seen the failure modes and can call them before they cost twelve months.
Project Fluent Field Sales Training
For building products sales teams who know they could close bigger deals if they just had the right framework. And if you have a team who for whatever reason won't visit job sites, I have something to help with that.
A field-first sales system for the rep starting out, starting over, or stuck.
Speaking & Podcast Interviews
Podcast interviews, panels, and the occasional keynote for conferences, trade associations, and corporate events. Topics include sales execution, field fluency, and the spec-to-scale journey.
Let's Talk
Honestly, I'm curious. Every conversation I have keeps me closer to the pulse of what's actually happening in this industry. If something here resonates, or you just want to trade notes on what you're building, let's connect.