I help building products companies close the gap from spec to scale, and I teach their sales teams how to win in the field, where deals actually close.
Most building products don't fail because they're bad. They fail in the handoff between the architect and the GC, the GC and the installer, the installer and the inspector. That gap is where I work.
I've stood at every link in that chain: product designer, certifier, trainer, field support, sales rep, and executive. That's why I can map it, and that's why I can teach it.
Three Ways to Work Together
Most engagements start in one of these three places.
Consulting & Fractional Strategy
For manufacturers and startups ready to build (or rebuild) the operational engine that gets their product specified, installed, and reordered.
Most teams have plenty of people who can do the work. What they're missing is someone who's seen the failure modes and can call them before they cost twelve months. I am your thinking partner and growth catalyst. Retainer- or project-based.
Explore consulting at Spec to Scale
Project Fluent Field Sales Training
For building products sales teams who know they could close bigger deals if they just had the right framework. And if you have a team who for whatever reason won't visit job sites, I have something to help with that.
A field-first sales system for the rep starting out, starting over, or stuck. Workshops, cohort programs, and B2B onboarding. Half-day to multi-month engagements.
Speaking & Podcast Interviews
Keynotes, panels, workshops, and podcast interviews for conferences, trade associations, and corporate events. Topics include sales execution, climate tech adoption, product-led growth, field fluency, and the spec-to-scale journey.
What I Don't Do
I don't do marketing campaigns, brand identity, advertising, or websites. I don't run social media. I don't sell SaaS. I work on the operational systems underneath: how your product gets from your factory, to a specification, to a building. If that's the gap you're trying to close, we should talk.
Let's Talk
Honestly, I'm curious. Every conversation I have keeps me closer to the pulse of what's actually happening in this industry. If something here resonates, or you just want to trade notes on what you're building, let's connect.