Coherence: The Free Leverage That Removes Friction From Growth

Coherence.

If you need a word of the year to grow faster, skip the trite personal ones like focus, driven, elevate.

You can be the most ambitious, disciplined, committed person in the room, but without coherence there will be friction in every direction.

In other words, you won’t get traction.

The Secret

The secret to fast growth is in acting coherently with your circumstances.

If you want to grow sales or increase product adoption, then make sure everyone knows what you’re doing, both internally within your org and externally with customers and your network.

Working Together

Working together is so underrated. It’s cliche, I know. But it seems we’ve forgotten?

I see remote work isolating teams, cliques thriving in offices, departments rowing in opposite directions while leadership and individual contributors are equally stunned about the snail pace of projects.

This disconnect acts as your invisible profit killer, slowing everything down without anyone noticing.

Get Coherent

Want to get there faster? Get coherent. Want to flow? Get coherent.

Even if you’re a solopreneur, coherence with the economic landscape, your household, your network will remove maximal friction and garner the support that lets you move faster.

Invisible Tax

Incoherence is the invisible tax on growth. Most people don’t see it until it’s too late.

When thinking about tariffs and how to just use them as constraints instead of moaning about them, it keeps going back to coherence. Whether you’re weighing reshoring vs global manufacturing or navigating any other business challenge, coherence remains the greatest leverage. And it’s free.

Conclusion

Coherence is the difference between friction and traction. It aligns your team, your network, and your circumstances so you can move faster without burning energy fighting invisible resistance.

The most ambitious, disciplined people still struggle when incoherence silently taxes their growth. The solution isn’t working harder. It’s getting aligned.

Start by asking: where is incoherence creating friction in your business right now?