Industry & Market Intelligence
My takes on what's happening in building products and construction. Reshoring debates, data center trends, profit margins, and where AI fits into job site management. I write about the industry I work in every day. "Reshoring vs. Global Manufacturing: A Clear-Cut Answer" starts with 97 ships sitting idle in the harbor, creating zero movement. The reshoring conversation has a lot of noise. I tried to cut through it
- Sep 16, 2026 · Industry & Market Intelligence
Why Every Construction Professional Should Sit Through a Deposition
Have you ever been named in a lawsuit, or sat through a deposition? Corey Zussman…
Read → - Sep 14, 2026 · Industry & Market Intelligence
70% of Subcontractor Defaults Are Decided Before a Shovel Hits the Ground
70% of subcontractor defaults are decided before a shovel hits the ground. That number comes…
Read → - Aug 26, 2026 · Industry & Market Intelligence
Coca-Cola Mapped Every Square Kilometer of Earth's Water Risk, Then Gave It Away
Coca-Cola built a water risk model covering every square kilometer on Earth. Then gave it…
Read → - Jun 18, 2026 · Industry & Market Intelligence
Spec vs. Street: The Product Positioning Matrix That Determines Your Pipeline Strategy
I watched a rep try to sell $400/SF façade panels to an installer at a…
Read → - May 14, 2026 · Industry & Market Intelligence
6 AI Tools in 1 Day, No Developer
This past Tuesday I walked into a room and understood why the format worked before…
Read →Best Post - May 11, 2026 · Industry & Market Intelligence
The New Edge Isn’t Coding. It’s Domain Mastery.
And that is good news! I detested programming in college (what we called it back…
Read → - Apr 30, 2026 · Industry & Market Intelligence
This Construction Safety Event Saved Lives
I am convinced this event saved an untold number of lives. I am humbled at…
Read → - Mar 6, 2026 · Industry & Market Intelligence
When AI Cuts Jobs But We Still Need to Build
We're laying off 40% of our workforce and trading up "for intelligence tools." What happens…
Read → - Dec 1, 2025 · Industry & Market Intelligence
How Subs Get Blindsided: Contract Risk & Jobsite Secrets (with attorney Megan Shapiro)
I had a great time with Megan Shapiro on the Build Perspective Podcast talking Construction…
Read → - Oct 22, 2025 · Industry & Market Intelligence
Reshoring vs. Global Manufacturing: A Clear-Cut Answer
Remember Long Beach in 2021? I certainly do. 97 ships sitting idle in the harbor,…
Read → - Oct 15, 2025 · Industry & Market Intelligence
Data Center Blind Spots
In late 2023, a wave of data center projects began to flood the industry's pipeline.…
Read → - Sep 17, 2025 · Industry & Market Intelligence
AI Job Site Referee: The Future of Construction Conflict Resolution
What if construction conflicts could be resolved as smoothly as modern co-parenting disputes? A new…
Read → - Sep 15, 2025 · Industry & Market Intelligence
Construction's Electric Revolution Just Hit Germany
The construction industry just witnessed its Tesla moment. In Erlangen, Germany, Volvo, Siemens, and Metzner…
Read → - Aug 26, 2025 · Industry & Market Intelligence
Hurricane Andrew: The Storm That Built Modern Safety Standards
33 years ago today, I was a 17-year-old kid watching windows "leak" water through solid…
Read →Best Post
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Monthly perspectives on sales execution, product strategy, and what's actually moving the needle in building products. Free, no filler.