Best Posts
If you're new here, start with these. This is the handful of pieces I'm proudest of, the ones that say the most about how I think about building products, sales, and a long career in construction. "When Your Moat Becomes a Trap" is the one I'd hand a colleague first. Carolina Baffigo
- May 14, 2026 · Industry & Market Intelligence
6 AI Tools in 1 Day, No Developer
This past Tuesday I walked into a room and understood why the format worked before…
Read →Best Post - Apr 22, 2026 · Product & Profit Strategy
When Your Moat Becomes a Trap: What Nearly Two Decades in Building Products Taught Me About the Advantages that Quietly Become Liabilities
Every building product company I've worked for and with wanted the same thing. A moat.…
Read →Best Post - Mar 20, 2026 · Leadership & People
Commanding the Room: Five Women Rewriting What a “Man’s World” Looks Like
Originally published on my LinkedIn on March 8, 2026. When my daughter, Kika Drake ,…
Read →Best Post - Jan 13, 2026 · Leadership & People
What Real Leadership Looks Like Beyond the Generic Advice
I was 24 when my boss gave me a project I had absolutely no idea…
Read →Best Post - Nov 2, 2025 · Sales & Go-to-Market
The Scariest Email in Sales
“Can you explain how you are going to close an additional $200K in Q4, when…
Read →Best Post - Aug 26, 2025 · Industry & Market Intelligence
Hurricane Andrew: The Storm That Built Modern Safety Standards
33 years ago today, I was a 17-year-old kid watching windows "leak" water through solid…
Read →Best Post
Site Lines, my newsletter
Monthly perspectives on sales execution, product strategy, and what's actually moving the needle in building products. Free, no filler.