In late 2023, a wave of data center projects began to flood the industry’s pipeline. These projects boasted valuations exceeding anything previously witnessed. How did the industry react? Some chose to keep these projects confidential, protect their relationships with top general contractors, and simply hope to secure a piece of the action.
However, there were crucial steps that many overlooked. Companies failed to inquire about the specific needs of data centers, evaluate whether their products adequately served those needs, adjust their strategies for an AI-driven future, or modify their roadmaps for 2024-2026.
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Growth Explosion
Fast forward to 2025, and data centers are experiencing an annual growth rate of 21.9%, dominating the labor market in every major metropolitan area. The critical question is: Are you still operating with the same playbook you used in 2023?
The Real Question
What represents the 2025 version of this blind spot? Which segment is currently accelerating while everyone remains fixated on the already obvious?
This leads us to the next stage, “Beyond COGS: The segments accelerating (and dying), where spending patterns reveal everything, and how to set your moves 6 months before your competition.”
Conclusion
The data center boom of 2023 presented unprecedented opportunities but also revealed crucial blind spots in the industry. Many companies focused on confidentiality and maintaining existing relationships instead of adapting to the evolving needs of data centers and the rise of AI. As data centers continue to grow exponentially, it’s essential to reassess strategies and identify emerging opportunities that others might be missing.
Don’t get stuck using the same outdated playbook. Contact me today to discover how to adapt your strategy and stay ahead of the curve in the rapidly evolving data center landscape.
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