AI may level a bid in 20 minutes, but it can't yet take your place as your company's representative at the job site, face-to-face with the construction manager or site superintendent.
The estimating and scheduling side gets faster every year. The takeoff, the leveling, the alternates, the substitutions list. What used to take a week now takes a coffee. Cool cool.
Product Retention Is Won by Those Who Show Up
Product retention is won by the people who show up when the crew has a question that the schedule has no room to answer. Job sites reward presence, too, not just performance.
The tools may get faster yet the job site does not. Your competitor's product can get leveled into your spec in a few minutes these days. Whether it stays there is decided on any given Thursday, by whoever said they would be there and was. This is exactly why so many reps know every architect but not one superintendent.
Let the Software Do the Leveling
Let the software do the leveling. Be the one who shows up.
I'm Carolina Baffigo. I'm an engineer who spent 18 years inside building products (field, spec, sales, VP) and now I build the commercial systems that make adoption repeatable instead of heroic. If you want to understand why job site visits remain the most underused tool in building products sales, that conversation starts with curiosity, not commission breath.