Industry & Market Intelligence
Reading the building products market and turning it into strategy. How spec-driven and street-driven channels behave differently, where pipeline actually comes from, and how to position a product line against the competition. "Spec vs. Street: The Product Positioning Matrix That Determines Your Pipeline Strategy" lays out the matrix I use to decide which deals are worth chasing
- Sep 16, 2026 · Industry & Market Intelligence
Why Every Construction Professional Should Sit Through a Deposition
Have you ever been named in a lawsuit, or sat through a deposition? Corey Zussman…
Read → - Sep 14, 2026 · Industry & Market Intelligence
70% of Subcontractor Defaults Are Decided Before a Shovel Hits the Ground
70% of subcontractor defaults are decided before a shovel hits the ground. That number comes…
Read → - Aug 26, 2026 · Industry & Market Intelligence
Coca-Cola Mapped Every Square Kilometer of Earth's Water Risk, Then Gave It Away
Coca-Cola built a water risk model covering every square kilometer on Earth. Then gave it…
Read → - Jun 18, 2026 · Industry & Market Intelligence
Spec vs. Street: The Product Positioning Matrix That Determines Your Pipeline Strategy
I watched a rep try to sell $400/SF façade panels to an installer at a…
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Monthly perspectives on sales execution, product strategy, and what's actually moving the needle in building products. Free, no filler.